iCOS LIVE’s Evolution

While working with small-to-medium businesses in New Zealand and Australia, the company encountered a consistent situation within the transport industry.

Many businesses were family-based and had been operating for three or four generations, starting out with one truck and increasing to five, 10 or even 50 trucks but still had not implemented a freight management software package. And for those who did invest in server-based systems, they found the software to be a hindrance and not much help.

Why? The prime reasons were businesses either did not have the resources to put into the software or the purchased software was too complicated to install or to use.

Other common challenges these small-to-medium sized businesses faced:

  • They were under resourced.
  • They were buried under paper.
  • They were time-poor and often cash-flow poor.
  • They all had lost revenue and were not aware of this.
  • They were busy working in the business instead of on the business.
  • They had no transparency in their business and therefore no control of it.

It was then Kathy had the vision that could assist these businesses and their employees. She was certain the domestic transport sector could be transformed – by taking it from a paper-based world to a paperless environment – and set about creating a software solution that would revolutionise the industry.

So that’s what we did! We created iCOS LIVE.